Totally Hyped - The Small Business Marketing Podcast
Marketing small businesses can be a tough row to hoe. Everyone's an expert until you really analyze results. More traffic, better rankings, social media presence - they mean nothing if those efforts don't improve your business.The reality is most marketers servicing small and mid-sized businesses know some tactics, but they don't know marketing. For SMBs, marketing can be a steep and expensive learning curve.This podcast weeds through the garbage and simplifies marketing for SMBs.
Episodes
56 episodes
Multichannel Marketing Success for SMB Leaders - Essential Actions Every SMB Leader Must Take!
On today's episode - We'll tackle the challenge of multichannel marketing with limited resources. our goal is to help you be extremely efficient and extremely effective despite not having enough time or budget to do everything you want to do. L...
•
Season 2
•
Episode 7
•
32:18
Executive Exclusive: Define Success. Place a Value on It. Then Measure the Marketing ROI.
On today's episode - We'll refresh our memory on defining objectives in a fool-proof way, then we'll jump into some specifics on how to place value on achieving your business objectives. This is an exclusive bit of information your competitors ...
•
Season 2
•
Episode 6
•
28:58
For Business Leaders: How to Integrate AI to Improve Your Business
How can you ignore AI? It will either make our lives better or wipe us off the face of the planet. No matter what you think of AI, you have to pay attention. After all, this is one of those moments when you either keep up or get left in the dus...
•
Season 2
•
Episode 5
•
23:30
Question for Business Leaders: Why Should You Integrate Your Marketing and Sales Departments? Answer: Because You'll Make More Money. Learn How.
One of the most transformative exercises I have helped clients with over the last few decades is getting Marketing and Sales teams to work together. Just the common messaging alone is a huge boost to your outcomes, but it goes deeper than that,...
•
Season 2
•
Episode 4
•
34:46
Why Should Customers Buy From You Over Your Competitors? Crafting a Stellar UVP for Your Organization
On today's episode, if I were to ask you why a customer should buy from your company rather than your competitor, would you be able to provide me with a truly unique, compelling reason? One your competitor cannot say?We're going to talk...
•
Season 2
•
Episode 3
•
21:20
Attention Business Leaders: Marketing Budgets That Defy Convention and Lead to Measurable ROI
For my money, the state of marketing budgets is worse than marketing strategies. The way marketing budgets are typically developed breeds the wrong focus, the wrong conversations, and, ultimately, the wrong results.There is a better way...
•
Season 2
•
Episode 2
•
35:18
A Business Leaders' Guide to Unusually Successful Marketing Strategies
The continuing frustrations over aligning marketing strategies with business objectives, and the ambiguity between marketing activities and measurable marketing ROI are wreaking havoc on business leadership and marketers.Good news! we'v...
•
Season 2
•
Episode 1
•
24:46
Consumer's Thoughts on Metaverse: What Busines Leaders Should Know Right Now.
While the business world is bursting at the seams with opinions on metaverse, what are consumers thinking, if anything? Should you be investing, or should you stay away? In this episode of Totally Hyped, I’m joined by Jen Musil, VP ...
•
Season 2
•
Episode 3
•
50:59
The Guide to Marketing Success for SMB Leaders
The guide to marketing success for SMB leaders is easy to learn. It can be transformative, and it can give you a leg up on the competition.It all starts with you no matter what your marketing experience is.
•
Season 2
•
Episode 1
•
23:07
Recruitment Marketing - How to Stand Out
In the continuing saga of unprecedented moments in time, we are experiencing a worker shortage unlike anything we have seen before. In order to compete for talent today a deeper understanding of what you’re up against is in order.Today y...
•
59:54
Why your not getting the leads you expect and what to do about it
Leads, prospects, opportunities, oh my!If lead generation seems out of your hands and you're at the mercy of 3rd party lead generators, OR if you think you have this whole lead generation thing licked, you need to listen to this episode...
•
Season 2
•
Episode 1
•
29:03
Startups Post-COVID-19 Innovation, Finance and Talent with The Harris Poll
I talk with Yassir Hassan of The Harris Poll. Director of Brand Strategy and Insights, and an author of a white paper “Striving and Thriving: Startups in the Post-COVID-19 World, Yassir, brings insights into how COVID has impacted Startups in r...
•
Episode 42
•
38:15
Small Business Recovery from COVID with Harris Poll
TotallyHyped.com to download the white paper and for direct access to Harris Poll
•
Episode 41
•
51:53
Sales and Marketing Harmony
Learn about the benefits of creating a cohesive team between Sales and Marketing. Hear a few examples of successful relationships and how can achieve such harmony.
•
Episode 39
•
18:48
Inbound Marketing Vs. Outbound Marketing is BS
Your business objectives determine which approaches, channels or platforms should be used. In any given situation, all promotional resources should be at your disposal. The truth is that Inbound and Outbound are not against one another. In fact...
•
Episode 38
•
22:01
Rent A Marketing Executive
Learn how to add a seasoned marketing executive to your team without the commitment or expense.
•
Episode 37
•
6:22
The Advantage of Radio in Today's Marketing
While there may not be a better platform for building brand product and event awareness, radio's often overlooked in today's misguided digital-first world.In this episode, you'll learn that if you want people in any market to know about ...
•
Episode 40
•
54:02
Marketing Hype Kills Small Businesses
Easily avoid the budget-killing hype that is rampant in today's marketing industry.
•
Episode 36
•
10:17
Managing a Comprehensive Marketing Strategy
Learn how to effectively manage the complexities of comprehensive marketing strategies
•
Episode 35
•
14:03
You're Measuring the Wrong Things
Learn how to differentiate BS measurements from measurements that matter - they either achieve results or provide actionable understanding,
•
Episode 34
•
14:20
Simplify Marketing and Advertising
Use a marketing consultant to connect the dots between marketing and advertising and achieving your business goals, Save time and money while avoiding stress.
•
Episode 33
•
12:07
Emotions, Ego and Bias Can Kill your Marketing Results
Learn to untangle egos, biases, and emotions that get in the way of successful marketing.
•
Episode 32
•
17:27
Marketing Jargon Sucks: It's costing you dearly
Learn how to cut through the nonsensical jargon and misinformation and get straight to improving your business without having to decipher it all.
•
Episode 31
•
16:55
Manage the "Shoot first. Aim later" mentality in today's marketing
Manage your budget with knowledge and patience to realize faster, more successful marketing results.Learn how to take one or two extra steps that will result in getting better outcomes, saving money, and getting the results you want in l...
•
Episode 30
•
11:05